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The IDIA Lab (Institute for Digital Intermedia Arts) at Ball State University is a world-class virtual reality (VR) and augmented reality (AR) development hub specializing in the intersection of the arts, sciences, and humanities. As a premier emerging technologies laboratory within the College of Architecture and Planning, we provide global clients with cutting-edge solutions in 3D animation, mobile app development, interactive museum exhibitions, and human-computer interaction (HCI). Our state-of-the-art research ecosystem of labs leverages decades of expertise to deliver innovative XR design and digital media projects. Whether you are seeking academic collaboration or creative technology services, the IDIA Lab transforms complex data into immersive, interactive experiences that redefine the forefront of modern learning and digital expression.