Jeff Berg is a user experience expert at IBM Interactive. Jeff has more than 10 years of social computing development experience with expertise in rich internet application programming, community strategy, usability, user experience, 2d design, 3d content creation, and emerging technology adoption. Jeff focuses on community relations projects which use internet technologies to augment museum and cultural spaces. His interaction development experience includes MoMA New York, The Egyptian Museum in Cairo, The Palace Museum Beijing (The Forbidden City), The Smithsonian National Museum Of African American History and Culture and more.
Jeff has leveraged his rich interaction design experience on commercial projects which include Zula Patrol (the children’s television show), Circuit City, Aviva, Blue Cross Blue Shield, Epcot, Volvo, LL Bean, Steelcase and PNC Bank.
As a consultant Jeff has built interface prototypes and design concepts for McDonalds, Mazda, Coca Cola, American Signature, Discover, Exelon, Sears and more.
Jeff collaborated as a primary author of Beginning ActionScript 2 textbook in 2005 through Wiley Wrox publishing. After graduating from The Massachusetts College of Art in the mid nineties he spent some time painting in Ireland and Boston MA. Jeff has created immersive artworks using 3d spaces in virtual worlds at Princeton University, University of Southern California The University of Kentucky, Linden Labs, and Ball State University.